DPR5023 RETAIL BUYING DIS2019
Nur Aliyah Azizi

DPR5023 RETAIL BUYING DIS2019



RETAIL BUYING course exposes students to retail environment and buying merchandise. This course also prepare the students with the knowledge in purchasing and inventory control as well as method of pricing and promotion of merchandise.

DPM3033 CONSUMER BEHAVIOUR
Pushpalatha Appanaidu

DPM3033 CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR is a social psychology applied to consumption situations. This situation includes buying, selling, using and disposing consumer goods and services. At the end of the course, students should possess a working knowledge of attitude, perception, consumer’s decision making process and external factors that influence consumer behaviour.

DPR10013 INTRODUCTION TO RETAILING
Siti Raudha Azis

DPR10013 INTRODUCTION TO RETAILING

INTRODUCTION TO RETAILING is an overview of retailing concept to the students. It covers the concept, nature scope, functions and overview of retail mix as well as the ethics and career in retailing. 

DPR20033 : RETAIL CUSTOMER SERVICE
Nuranika Shamimi Shamsdin

DPR20033 : RETAIL CUSTOMER SERVICE

S

Retail Customer Service covers the understanding of customer service concept, communication in customer service, handling customer complaint, the challenges of customer services, customer retention and measurement of customer  satisfaction and technology in customer service.