RETAIL BUYING course exposes students to retail environment and buying
merchandise. This course also prepare the students with the knowledge in purchasing
and inventory control as well as method of pricing and promotion of merchandise.
CONSUMER BEHAVIOUR is a social psychology applied to consumption situations. This situation includes buying, selling, using and disposing consumer goods and services. At the end of the course, students should possess a working knowledge of attitude, perception, consumer’s decision making process and external factors that influence consumer behaviour.
INTRODUCTION TO RETAILING is an overview of retailing concept to the students. It covers the concept, nature scope, functions and overview of retail mix as well as the ethics and career in retailing.